APP 101 (iPhone, Android, Blackberry, J2ME)
- 75 Million Handsets can download applications
- The most interactive experience for users
- The most segmentation/highest response rate
- Includes graphics, “click-to-call”, limited search
- features, video streaming, games, etc.
- Can be downloaded through SMS link or App store
- Enhanced coupons (most thorough click-through info)
- Allows for location targeting
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